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Digital PR / SEO

Mega Pleasure saw a 193% increase in conversion rate

// The Client

Mega Pleasure are a leading adult sex toy and clothing supplier. Their ultimate goal was to generate sales and increase organic traffic.

// The Challenge

Like most, the adult industry is one that is saturated in choice. As a new brand, we needed to make sure that Mega Pleasure stood out from the crowd to attract customers. The ultimate goal was to generate sales and increase the site organic traffic and page 1 positions.

mega pleasure case study image

// The Objectives

  1. Gain sustainable ranking increases.
  2. Improve organic traffic quality through generic search.
  3. Improve positioning for top industry terms.
  4. Enhance overall organic visibility in SERPs.
  5. Increase quantity of users visiting the site with transactional intent.
  6. Increase the number of sales on the website.

// The Solution

  • Full keyword mapping across all brands and existing categories to appropriately map keywords to relevant URLs.
  • Competitor research & gap analysis to determine new category opportunities to further expand product listings.
  • Improve UX structure through custom HTML developments to ensure products were not pushed below the fold.
  • Technical SEO audits and fixes covering indexability, crawlability, architecture and performance.
  • Analysis of user journey from point of landing to conversion, leading to UX improvements on checkout process.
  • Link acquisition and digital PR to drive authority to the domain and enhance overall brand visibility.

// Results

Working closely with the client, we have achieved the following results...

testimonial

It's a pleasure working with the Absolute Digital team. They have come up with some fantastic, never-seen-before campaigns and ideas that have supported the launch of our business. They aren't afraid to push boundaries and that's what we need and love! We're looking forward to our continued work with them.

Charlotte Johnson
Marketing Manager

// Other Relevant Case Studies

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