Romantix is one of the largest adult stores in the U.S with over 50 boutiques across the country including in LA, Denver and Fargo.
// The Challenge
The adult industry is booming – and booming fast. We needed to position Romantix as leaders in their field through gaining links in high domain authority publications to improve their Google rankings and ensure they were seen as a credible voice in the adult industry.
// The Objectives
Position Romantix as a leader in their field.
Gain links in high domain authority publications.
Strike a balance in the content that was created between SEO & brand needs.
Focus on ensuring Romantix was seen as a knowledgeable and credible voice.
// The Solution
Create campaigns around the sex industry that fit the client brief but also PG enough to be shared by the British press.
Position Romantix as a knowledgeable voice in the sex industry through sending expert commentary on sex and relationships.
Utilise a combination of reactive commentary and data led campaigns to grow brand visibility online.
Build extensive media lists of some of the top publications in the US, building strong relationships with journalists.
Providing expert insights to reactive opportunities and breaking news stories to gain coverage and backlinks.
Using popular and common topics and re-angling towards the industry providing useful information to readers.
// Results
Working closely with the client, we have achieved the following results...
+52%
increase in organic users
It's difficult to find an agency willing to take a risk in the adult industry but Absolute Digital Media had no issues in doing so. They have a clear vision for our business and it's been great getting to know the team, what they can do and how they're going to do it. The results have not disappointed so far, so I think we're onto a clear winner!
