Digital PR

Securing Sexy U.S. Coverage For Lovehoney

The Client.

Lovehoney is a popular British online sex toy and lingerie brand. They approached us wanting to support the development U.S. side of the business through digital PR in which we concentrated on earning high-tier, relevant links. To do this, we curated a series of relationship, sexual wellness and sex focused campaigns that would effectively drive links and traffic to the website.

woman using laptop
bananas cuddling
LoveHoney website

The Challenge.

Aquiring links to an adult website is never easy so we focused on establishing relationships with U.S. journalists by pitching Lovehoney’s brand and expertise to them prior to approaching them with solidified campaigns. This provided us with the opportunity to create a targeted media list that would enhance the campaign results. To help, we created a series of infographics to support our campaign ideas, providing journalists with an additional way to link back to the Lovehoney website.

The Objectives

Working with Lovehoney U.S., we devised a highly targeted digital PR campaign that focused on sex, relationship and lifestyle related topics:
01. Partnering with Lovehoney, our campaign objectives were clear. They wanted to earn coverage in high DR publications that were relevant to their niche
02. We also focused on curating coverage on domains Lovehoney hadn’t yet earned coverage on
03. To increase the possibility of this happening, we focused on regularly updating our media lists to reach out to new journalists’ coverage sex, relationship and lifestyle articles
04. We also developed infographics to support our digital PR activity, providing journalists with an additional way to link back to the website
05. This also went in hand with the SEO activity being carried out internally by the Lovehoney team

The Solution.


Working closely with the client, we secured coverage in 90 publications with an average 56 DR including:
“Have loved our experience working with the Absolute team from the start. Very helpful, informative individuals who clearly have a strong eye for the adult industry. Super impressed with all the work they have produced so far and can’t wait to see what’s to come. Thanks A-Team!”
Josh Porter
Lovehoney logo

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We let our campaign results do the talking because we believe they are best when it comes to showcasing how we partner with our clients to achieve maximum revenue, ROI, and business growth. Check out our other award-winning campaigns below.

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