Lovehoney is a popular British online sex toy and lingerie brand. They approached us wanting to support the development U.S. side of the business through digital PR in which we concentrated on earning high-tier, relevant links. To do this, we curated a series of relationship, sexual wellness and sex focused campaigns that would effectively drive links and traffic to the website.
Initially pitched the Lovehoney brand to journalists and showcased the expertise they had available including an internal board of health and sexual wellness specialists
Carried out a number of ideation sessions as a team and individuals and worked with the Lovehoney team to curate news stories based on their internal marketing calendar to effectively integrate activity
Worked on a wide range of seasonal campaigns including the most Instagrammed honeymoon destinations which provided us with the opportunity to carry out regional outreach
Created further campaigns around sex such as viral TikTok sex tips which earned 30 links and 11 mentions
Curated media lists based on Lovehoney’s target publications and journalists who covered sex and relationships topics
Developed a series of infographics that supported us in getting journalists to link back to the Lovehoney website focusing on viral trends
We let our campaign results do the talking because we believe they are best when it comes to showcasing how we partner with our clients to achieve maximum revenue, ROI, and business growth. Check out our other award-winning campaigns below.