Lovehoney Digital PR Case Study, Adult Digital PR Case Study

The Client.

Lovehoney is a popular British online sex toy and lingerie brand. They approached us wanting to support the development U.S. side of the business through digital PR in which we concentrated on earning high-tier, relevant links. To do this, we curated a series of relationship, sexual wellness and sex focused campaigns that would effectively drive links and traffic to the website.

The Challenge.

Aquiring links to an adult website is never easy so we focused on establishing relationships with U.S. journalists by pitching Lovehoney’s brand and expertise to them prior to approaching them with solidified campaigns. This provided us with the opportunity to create a targeted media list that would enhance the campaign results. To help, we created a series of infographics to support our campaign ideas, providing journalists with an additional way to link back to the Lovehoney website.

The Objectives

Working with Lovehoney U.S., we devised a highly targeted digital PR campaign that focused on sex, relationship and lifestyle related topics:

01. Partnering with Lovehoney, our campaign objectives were clear. They wanted to earn coverage in high DR publications that were relevant to their niche

02. We also focused on curating coverage on domains Lovehoney hadn’t yet earned coverage on

03. To increase the possibility of this happening, we focused on regularly updating our media lists to reach out to new journalists’ coverage sex, relationship and lifestyle articles

04. We also developed infographics to support our digital PR activity, providing journalists with an additional way to link back to the website

05. This also went in hand with the SEO activity being carried out internally by the Lovehoney team

The Solution.

01

Initially pitched the Lovehoney brand to journalists and showcased the expertise they had available including an internal board of health and sexual wellness specialists

02

Carried out a number of ideation sessions as a team and individuals and worked with the Lovehoney team to curate news stories based on their internal marketing calendar to effectively integrate activity

03

Worked on a wide range of seasonal campaigns including the most Instagrammed honeymoon destinations which provided us with the opportunity to carry out regional outreach

04

Created further campaigns around sex such as viral TikTok sex tips which earned 30 links and 11 mentions

05

Curated media lists based on Lovehoney’s target publications and journalists who covered sex and relationships topics

06

Developed a series of infographics that supported us in getting journalists to link back to the Lovehoney website focusing on viral trends

Results.

Working closely with the client, we secured coverage in 90 publications with an average 56 DR including:

Featured In

“Have loved our experience working with the Absolute team from the start. Very helpful, informative individuals who clearly have a strong eye for the adult industry. Super impressed with all the work they have produced so far and can’t wait to see what’s to come. Thanks A-Team!”

Josh Porter

Want to see more of our results?

We let our campaign results do the talking because we believe they are best when it comes to showcasing how we partner with our clients to achieve maximum revenue, ROI, and business growth. Check out our other award-winning campaigns below.

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