Romantix Digital PR Case Study, Adult Digital PR Case Study

The Client.

Romantix is one of the largest adult stores in the U.S. with over 50 boutiques across the country including in LA, Denver, and Fargo.

The Challenge.

The adult industry is booming – and booming fast. We needed to support the brands growth through creating content for the main target pages and digital PR with creative, eye-catching campaigns that spark interest in national and international media outlets.

The Objectives

We worked closely with the team at Romantic to deliver a robust digital PR strategy that would enable the brand to effectively compete in the saturated adult market.

01. Position Romantix as a leader in their field

02. Gain links in high-domain authority publications

03. Strike a balance in the content that was created between SEO and brand needs.

04. Focus on ensuring Romantix was seen as a knowledgeable and credible voice.

The Solution.

01

Create campaigns around the sex industry that fit the client brief but also PG enough to be shared by the British press.

02

Position Romantix as a knowledgeable voice in the sex industry through sending expert commentary on sex and relationships.

03

Utilise a combination of reactive commentary and data led campaigns to grow brand visibility online.

04

Build extensive media lists of some of the top publications in the US, building strong relationships with journalists.

05

Providing expert insights to reactive opportunities and breaking news stories to gain coverage and backlinks.

06

Using popular and common topics and re-angling towards the industry providing useful information to readers.

Results.

Working closely with the client, we achieved 26 pieces of coverage with an average 59 DR in publications including:

Featured In

“Have loved our experience working with the Absolute team from the start. Very helpful, informative individuals who clearly have a strong eye for the adult industry. Super impressed with all the work they have produced so far and can’t wait to see what’s to come. Thanks A-Team!”

Josh Porter

Want to see more of our results?

We let our campaign results do the talking because we believe they are best when it comes to showcasing how we partner with our clients to achieve maximum revenue, ROI, and business growth. Check out our other award-winning campaigns below.

SEO Case Studies

SEO Boosts Luxury Toy X Sales By 121%

Luxury Toy X is a U.S. based luxury adult retailer providing a wide range of sex toys for both men and women.