MegaPleasure Digital PR Case Study, Adult Digital PR Case Study

The Client.

MegaPleasure are a leading adult sex toy and clothing supplier. Their ultimate goal was to drive more organic traffic to the website to increase sales. From a digital PR perspective, they also wanted to generate links that went in hand with their SEO and wider digital marketing strategy. This involved focusing on ways to elevate MegaPleasure against their direct competitors.

The Challenge.

Our main challenge was convincing journalists and media outlets to link to the MegaPleasure website as it can often appear spammy or indecent. With that in mind, we prioritised presenting the best kind of campaigns that showcased MegaPleasure’s expertise to ensure they looked natural.

The Objectives

MegaPleasure approached us with clear objectives for their digital PR campaign. They wanted to develop a strategy that focused on sex, love and relationships to increase their brand awareness and increase website visitors.

01. Improve MegaPleasure’s online visibility for selected competitive key terms

02. Promote MegaPleasure as a reputable online sex toy shop for customers wanting to enhance their sex life

03. Develop a digital PR strategy that primarily focused on sex, love, and relationships

04. Focus on curating worldwide coverage by identifying further opportunities in the international media

The Solution.

01

Pinpoint link opportunities, top performing content and pages to ideate the best campaign ideas that stood out in the saturated adult market

02

Develop a strategy for campaign ideas predominantly around sex, love, relationships, and men and women’s interests

03

Host brainstorming workshops to break down themes and develop universally appealing concepts to readers worldwide

04

Develop product related awareness campaigns that capitalised on seasonality to earn the attention of customers

05

Develop a series of blogs and guides to support our digital PR activity by providing journalists with a further hook to showcase MegaPleasure’s expertise.

Results.

Working closely with the client, we secured coverage in 210 publications and 171 links with an average DR of 64. This included in:

Featured In

"It's a pleasure working with the Absolute Digital team. They have come up with some fantastic, never-seen-before campaigns and ideas that have supported the launch of our business. They aren't afraid to push boundaries and that's what we need and love! We're looking forward to our continued work with them."

Charlotte Johnson

Sex and Relationship Expert

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We let our campaign results do the talking because we believe they are best when it comes to showcasing how we partner with our clients to achieve maximum revenue, ROI, and business growth. Check out our other award-winning campaigns below.

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