Boosting Pure Pleasure’s Website Users By 61%

The Client.

Pure Pleasure approached us on launch of their brand-new sex toy website wanting to earn organic business to support the growth of the brand. They also carried out some paid advertising alongside our SEO activity but we’re failing to see a strong ROI. Since then, they have re-invested some of the budget into their search campaign from the initial positive performance we have seen.

pure pleasure website

The Challenge.

Pure Pleasure operate in a highly competitive industry, making it difficult to effectively compete for leading key terms. Not to mention they are also a new brand. With that in mind, we are encouraging the client to collate reviews from recent purchases to provide additional touchpoints for new customers and increase trust. Currently, Pure Pleasure only ship to the UK but there appears to be a big demand from U.S. based users. We are looking at ways to support them extend their shipping to the U.S. to fulfil more orders.

The Objectives

We worked closely with the team at Pure Pleasure to deliver a comprehensive SEO strategy that would allow them to earn page 1 visibility to enhance their overall online visibility.
01. Earn page 1 visibility
02. Improve positioning for top industry terms
03. Increase the number of sales on the website
04. Increase the quantity of users visiting the website with transactional intent

The Solution.


Working closely with the client, we achieved the following results:
Pure Pleasure Logo

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