Pure Pleasure SEO Case Study, Adult SEO Case Study

The Client.

Pure Pleasure approached us on launch of their brand-new sex toy website wanting to earn organic business to support the growth of the brand. They also carried out some paid advertising alongside our SEO activity but we’re failing to see a strong ROI. Since then, they have re-invested some of the budget into their search campaign from the initial positive performance we have seen.

The Challenge.

Pure Pleasure operate in a highly competitive industry, making it difficult to effectively compete for leading key terms. Not to mention they are also a new brand. With that in mind, we are encouraging the client to collate reviews from recent purchases to provide additional touchpoints for new customers and increase trust. Currently, Pure Pleasure only ship to the UK but there appears to be a big demand from U.S. based users. We are looking at ways to support them extend their shipping to the U.S. to fulfil more orders.

The Objectives

We worked closely with the team at Pure Pleasure to deliver a comprehensive SEO strategy that would allow them to earn page 1 visibility to enhance their overall online visibility.

01. Earn page 1 visibility

02. Improve positioning for top industry terms

03. Increase the number of sales on the website

04. Increase the quantity of users visiting the website with transactional intent

The Solution.

01

Full keyword mapping across all existing categories to appropriately map keywords to the relevant URLs

02

Competitor research and gap analysis to determine new opportunities across the website

03

Full content strategy developed through an in-depth analysis of industry insights and trends

04

Technical SEO audits and fixes covering indexability, crawlability, architecture, and performance

05

Link acquisition to drive authority to the domain and increase overall brand visibility

Results.

Working closely with the client, we achieved the following results:

61%

increase in users

172%

increase in impressions

Want to see more of our results?

We let our campaign results do the talking because we believe they are best when it comes to showcasing how we partner with our clients to achieve maximum revenue, ROI, and business growth. Check out our other award-winning campaigns below.

Digital PR Case Studies

Securing Sexy U.S. Coverage For Lovehoney

Lovehoney is a popular British online sex toy and lingerie brand. They approached us wanting to support the development U.S. side of the business through digital PR in which we concentrated on earning high-tier, relevant links. To do this, we curated a series of relationship, sexual wellness and sex focused campaigns that would effectively drive links and traffic to the website.