MegaPleasure SEO Case Study, Adult SEO Case Study

The Client.

MegaPleasure are a leading adult sex toy and clothing supplier. Their ultimate goal was to generate sales and increase organic traffic.

The Challenge.

Like most, the adult industry is one that is saturated in choice. As a new business, we needed to make sure that MegaPleasure stood out from the crowd to attract customers. The goal was to generate sales and increase the sites organic traffic and page 1 positions.

The Objectives

We supported MegaPleasure in multiple areas of their marketing campaign including SEO. Working together, we devised a search strategy that would increase their organic visibility while driving other areas of their marketing campaign.

01. Earn sustainable ranking increases

02. Improve organic traffic quality through generic search

03. Improve positioning for top industry terms

04. Enhance overall organic visibility in SERPs

05. Increase quantity of users visiting the site with transactional intent

06. Increase the number of sales on the website

The Solution.

01

Full keyword mapping across all brands and existing categories to appropriately map keywords to relevant URLs

02

Competitor research and gap analysis to determine new category opportunities to further expand product listings

03

Improve UX structure through customer HTML developments to ensure products were not pushed below the fold

04

Technical SEO audits and fixes coverage indexability, crawlability, architecture, and performance

05

Analysis of user journey from point of landing to conversion, leading to UX improvements on checkout process and product pages

06

Competitor analysis to identify new market opportunities

07

Link acquisition and digital PR to drive authority to the domain and enhance overall brand visibility

Results.

Working closely with the client, we achieved the following results:

143%

increase in users

145%

increase in new users

243%

increase in revenue

106%

increase in organic visibility

122%

increase in page 1 visibility

"It's a pleasure working with the Absolute Digital team. They have come up with some fantastic, never-seen-before campaigns and ideas that have supported the launch of our business. They aren't afraid to push boundaries and that's what we need and love! We're looking forward to our continued work with them."

Charlotte Johnson

Sex and Relationship Expert

Want to see more of our results?

We let our campaign results do the talking because we believe they are best when it comes to showcasing how we partner with our clients to achieve maximum revenue, ROI, and business growth. Check out our other award-winning campaigns below.

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